How do you manufacture a PR disaster?

By doing crazy stuff like this.

I don't even care about the Redskins, but this self-created implosion is just too much fun to pass up. Snyder is providing a case study that will be examined in communication school classrooms for years to come on how NOT to exact revenge on a media outlet that annoyed you.

Oh, and yesterday's Gene Weingarten piece in the Post's op-ed section? Classic.