Last night at the Hamiltonian Gallery, the Arts District Branding Committee unveiled the latest round of designs for the street banners that will hang throughout the neighborhood. The designs unveiled last night are based off of the feedback received at last weeks meeting, when the original design ideas were unveiled.
As the DC Arts District blog states, "Five original graphic designs illustrate the vibrancy of the Arts District. Four strong, bold colors create the color palette. Each logo banner is topped by a "buzz word" that is descriptive of this Arts District."
The designs are included below, but first some context. The Committee raised several points regarding the "whys" of the designs previewed last night, including:
* We now have a slogan: "It's more than art"
* There was strong pushback from individuals and groups, including the residents of the Shaw neighborhood and councilmember Jim Graham, regarding the use of the term "Mid-City" in the name of the arts district. Reasons cited included the lack of a strong geographic identity conveyed by the term and potential confusion with other existing "mid-city" groups, such as the Mid City Business Association and Mid-City Artists.
* There was also overwhelming feedback that the names of the district's three core neighborhoods--Shaw, Logan and U Street--be incorporated into the branding.
* The Committee has finalized potential names for the district: the U Street/Shaw/Logan Arts District, or the U Street/Shaw/Logan Arts + Design District.
* Each "designed" panel will appear alongside a panel consisting of art provided by area artists, including photographs, sketches, paintings and other visual mediums. The "designed" panel will always appear on the "street" side, whereas the artist panel will appear on the sidewalk side.
* There was a conscientious effort to include "DC" imagery in at least some of the banners--you'll note in the images below the use of the District outline and Logan/Shaw streetgrid, replete with traffic circles. The circles, in fact, show up several times throughout the banners.
The banners that were presented last night ca be found below. What do you think--will they contribute to the ongoing development of the neighborhood? Do you like the design? More information about each, as well as updated status on the project--which is set for a public unveiling throughout the neighborhood in early December--can be found at the DC Arts District blog.
1. DC Arts District
2. Arts + Design District
3. DC Arts District ( generic)
4. 4 in 1 montage